Getting ready for the first meeting of Social Marketing 614. Very excited to see how this blogging thing works for increasing involvement and enabling fast information sharing. As I was re-reading the articles for today and thinking about this hairy issue of how to decide "what is good" I was reminded of an article I read in Harper's magazine in 1993. It is posted on ctools - very interesting example of people setting out to do good and not getting there. I think the trick in this area is to develop a clear cause-effect model of planned actions and intended consequences, and then to track outcomes and adjust the model as quickly as possible when necessary. More this evening in class...