I've been having fun playing with laddering/segmentation with the IPad since last week. I posted a new example of laddering for the ipad on
Prezi - this is a great place to fool around with how different ideas relate to one another both causally and in terms of scale. It is free and you are encouraged to work publicly so the community can benefit from your work. Great collaboration tool...
Today we are moving into execution - product and communications. On Wednesday I travel to U of Colorado to share with the faculty and students how we are approaching Social Marketing here at Ross. I'm looking forward to sharing the blogs and the approach - lots of great blogging going on...
2 comments:
Do you think that the employee leaving the iphone at the restaurant could be a marketing activity? It definitely created a lot of buzz, useful in estimating the interest before it comes out. What do you think?
Post a Comment